How A Custom Software Solution Can Help Your Small Business Stand Out

Nov 6, 2018 by Matt Dixon

Small business spending on IT is increasing by the billions every year.

The simplicity offered by modern technology is appealing. It can heighten overall productivity and customer experience. More and more businesses are choosing customized software.

Intercommunication software and custom software offer companies a competitive advantage in the market.

Keep reading to discover how a custom software solution can benefit your organization.

What Is Customized Software?

The demands of business tasks increase with the size and success of the business. Customized, or "bespoke," software is there when that happens.

It's specially formulated to fit a client's individual needs. It can be in the form of communication, automation, mobile applications, and more.

Here are some of the benefits of custom-built software solutions at a glance:

  • Save time and money
  • Fits your requirements
  • Competitive advantage
  • Flexibility
  • Smooth business operations

These aspects are all invaluable to a business owner. But, how does each help?

Save Time and Money

It seems counter intuitive that bespoke software would save money. It's formulated to fit your needs right? It can get expensive.

Well, it's true.

Over-the-counter solutions are less expensive at the outset. But, you start to experience diminishing returns as your business grows.

One-size rarely fits all. Going for an off the shelf product can inhibit growth and cause more headaches. This comes as you try to format it to fit your business in ways it was never meant to.

Your business can develop customized software in stages. This way, you don't have to spend a ton at the outset. You also avoid getting a product for your misinterpreted needs.

These software solutions also help you to save time. Your workflow is improved by the software because it's created to work for you. This stands in contrast to ready-made solutions that hinder your process.

It's like having tiny dragons in your computer to do your bidding.

Every day over 200 billion emails go out around the world but only a third are opened. Customized software can make inter-communication seamless and boost productivity.

Fits Your Requirements

Because the software is created for your business, it fits your needs. You don't have to worry about creating endless cloud documents to catch spillover. Customized software anticipates your needs. Those 15 spreadsheets? Gone. Replaced by something that works seamlessly and helps everyone work on the same data simultaneously.

As stated above, it's tailored to you. You can customize the software down to the most minute of details. This will make you and your team more productive and cause fewer headaches.

Security breaches are also less possible. When you use a ready-made solution, the software vulnerabilities are common knowledge.

If someone wants to gain access to your information, they'd first have to learn your software. This decreases the opportunity for the leaking of sensitive information.

Crimes of opportunity happen because they're easy to execute. Business software solutions reduce or eliminate the opportunity for malice.

Vulnerabilities of your business and the industry are taken into account when building.

Competitive Advantage

Want your business to stand out? A cutting-edge software can help make this happen.

Customers who have an unpleasant experience on your site are 88% less likely to return to it.

If customers don't return to use your services, how can you continue to grow?

In today's digital age, a business cannot afford to lose customers over software issues.

These bottle-necks hinder the growth process and reduce productivity. Business software solutions allow a company to work smart.

When you aren't focused to use hinky software, you can stay ahead of industry trends. In this way, you can offer your customers a greater experience. When customers feel they get a great ROI, they'll continue to invest in your company.

Millennials are also less likely to remain at a company with faulty software. Retaining the best employees will help you stay ahead in your industry.

Flexibility

Another benefit of custom software is flexibility. When your company grows, you can seamlessly integrate new applications to fit the old. This ends the frustrations piled on the IT department.

New automation software may be necessary. You can add any new feature for the emerging demands of your organization. You can also scale your software to grow to your needs.

Add and take away automation features as your company grows. This will enhance your productivity and customer experience. Happy customers heighten competitive advantage.

Smooth Business Operations

The final benefit we'll explore is the effect on business operations. More and more, people want to work across different devices.

Adding access to multiple devices can pose a security risk. Customized software can offer enhanced solutions across multiple devices with this issue.

With specially made software, you don't have to keep relearning over-the-counter solutions. This reduces the number of emails and meetings necessary to train and retrain when the old model doesn't fit.

Is a Custom Software Solution Right for Your Business?

Weigh your options. Only you can know what is right for your business.

Software that has open availability to hackers will cost more money in the long run. Not to mention the headaches and piles of wasted hours fixing it.

When a custom software solution fits your needs, you gain an advantage. Many B2B and B2C organizations have already made the switch to custom software.

Taking a step in this direction will allow you to keep up with your competition. You can then exploit any niches in your industry and move quickly to get ahead.

Develop a solution that is right for your unique business. Seamless, flexible software will increase productivity. This will land you with more success in the long-run.

Contact us today for more business solutions.